The Wishful Arithmetic Problem
The conversation happens all the time. Someone's had a look at a Ranger or a Hilux, they've clocked the monthly finance number, and that's the figure they're building their budget around. One number. The whole thing settled in their head before they've even thought about tyres or insurance or what the new BIK rules are going to do to their P60.
Pickups are proper vehicles. The right one, bought right, used properly, it earns its keep. But there's a particular kind of wishful arithmetic that follows these trucks around, and this article is an attempt to cut through it.
What You Pay to Get In
New pickup prices have been climbing steadily for years, partly because manufacturers noticed that buyers were prepared to pay SUV money for something with an open bed. The market now stretches from practical workhorse at one end to something approaching a lifestyle purchase at the other, and the pricing reflects the whole range.
New Prices Across the Main Models
A Toyota Hilux double cab in base Active spec starts at just under £32,000 ex VAT. Most buyers end up in an Invincible at closer to £37,000 ex VAT because the basic spec is quite spartan. The Hilux is one of those vehicles where residuals stay solid because the reputation is solid. Ten year old examples still sell. Not many vehicles you can say that about.
Ford Ranger entry pricing is broadly similar at the bottom of the range. Then it climbs. A Wildtrak with the V6 diesel is pushing past £45,000 ex VAT, and the top end Platinum spec goes further still. The Amarok shares a factory, bones, and a South African production line with the Ranger, opening at around £34,000 ex VAT and stretching past £48,000 for the V6 Aventura. Whether the badge justifies the premium over the Ford is a question worth asking. The Isuzu D-Max is the sensible buy for anyone treating their truck as a tool rather than a statement. Cheaper, simpler, unfussy.
The VAT Question
VAT-registered businesses buying vehicles with a payload over a tonne reclaim the VAT on purchase. Private buyers don't get that. Most double cabs in standard trim clear the one tonne payload threshold, but it's worth checking, especially on high spec Amarok variants where the bigger wheels eat into the payload figure.
What Used Stock Actually Costs
Used values have historically held better than cars. A three year old Wildtrak with 40,000 miles typically goes in the £28,000 to £33,000 range. Spotted a 2022 Hilux Invincible at a Toyota dealer in Stoke last month at £31,500 with 38,000 miles and full history. Decent lorry for that money. Browse our current pickup trucks for sale for a proper sense of what the used market looks like right now.
Fuel
Blunt aerodynamics. Heavy kerb weight. Permanent or on demand four wheel drive systems with transfer cases. These are not ingredients for impressive economy figures, and the manufacturers' claims should be treated with appropriate scepticism.
Real World Figures
Official figure for the Ranger 2.0 diesel: 33.6mpg. Real world, mostly motorway, moderate load in the bed: 28 to 31mpg. The V6 Ranger and V6 Amarok both managed around 27 to 28mpg in Auto Express's three way group test. Drove a Wildtrak up the A1(M) to Sheffield last autumn, half loaded with landscaping kit, and averaged 29.4mpg over 160 miles. Good run, decent conditions. Load it harder or spend more time on town roads and that drops. A similarly loaded Transit Custom over the same route would have done 33 to 36mpg.
At 15,000 miles a year, 29mpg, current diesel prices around 142p a litre, you're spending roughly £3,300 on fuel. That's before you start loading the truck properly.
The Raptor Problem
The Raptor. Petrol V6. 288bhp. If you're genuinely getting above 20mpg you're either driving it like you stole something slower, or you're not being honest. Brilliant truck. Daft daily driver.
Insurance
Most double cabs sit on the V5C as N1 light commercial, so you're looking at LCV insurance rather than standard car cover. Different underwriters, different criteria, and a market that can produce some eye watering quotes.
What Policies Actually Cost
The average for a Ranger on a comprehensive commercial policy runs at roughly £1,375 a year. Meaningless as a number for any individual buyer. An experienced driver in a rural postcode with a clean licence and a sensible occupation will do substantially better. A younger driver in a city with a couple of points and work related use will do substantially worse.
Worth knowing: a lot of pickup owners hold SDP cover because it's cheaper, and then use the vehicle for work. That's not a grey area. It matters when there's a claim, and insurers are not sympathetic about it.
Modifications and Cover
Modifications need declaring. Lift kit, aftermarket wheels, canopy, roller cover. All of it. The ones who get caught are the ones who fitted the lift and didn't mention it, and found out at the worst possible moment that their policy was void. Don't be that person.
Servicing and Tyres
Servicing Intervals and Costs
Ranger service intervals are every two years or 12,500 miles, shorter than most panel vans which typically run to 25,000 between services. High mileage operators are booking in twice a year. Main dealer full service runs £280 to £380 depending on what's due. A decent independent with franchise level diagnostic kit charges £200 to £280 for the same job.
The Hilux is easier to love from a servicing perspective. Toyota's service plan pricing is competitive, the intervals are more generous on certain variants, and a ten year warranty on a new example is something no other manufacturer in this class can match.
Budget £350 to £500 a year for servicing and MOT combined, all being well.
The DPF Issue
DPF is where it gets expensive on high mileage trucks. Ignore the regen warning long enough and you're past the point where a forced regen sorts it. You're into replacement territory, which typically runs £700 to £1,100 at a good independent. A 2019 Ranger Wildtrak came through a workshop in Ledbury not long ago with 110,000 miles on it. Owner had been blanking the warning for most of the year. New unit, labour, just over £900. An avoidable bill on a well maintained truck.
Tyres
265/65 R17 or 265/60 R18 depending on spec. Not cheap. Budget rubber in those sizes starts around £70 to £95 each. Mid-range options from Yokohama, Kumho, and General Tire run £115 to £170. Premium AT rubber from BFGoodrich or Bridgestone pushes £200 to £270 per corner. Four mid-range tyres fitted is typically £550 to £750. Go proper AT rubber and you're over £1,000 for the set.
The trap a lot of buyers fall into is speccing AT tyres for the look and discovering the wear rate on tarmac. Tom at the tyre centre in Hereford sees it regularly. Ranger and Hilux owners replacing AT rubber at 20,000 to 25,000 miles rather than the 35,000 plus you'd get from a decent road tyre. Budget £400 to £600 a year on tyres across a replacement cycle, more if you're running aggressive AT compound.
The BIK Situation
The pickup market in the UK was partly built on a tax quirk. Double cab pickups with a payload over a tonne were classed as LCVs for BIK purposes, a flat annual benefit value regardless of list price or CO2. That rate for 2025/26 is £4,020. For a 20% taxpayer, that's £804 a year. Sixty-seven quid a month. For someone driving a £50,000 Ranger as a company vehicle, that was a remarkable deal, and a lot of people bought pickups knowing full well it was a remarkable deal.
HMRC noticed.
What Changed in April 2025
From 6 April 2025, double and extended cab pickups are taxed as company cars. BIK calculated on list price and emissions, same as any other company car. Most double cabs sit straight in the 37% bracket. The highest rate. The one reserved for the most polluting vehicles in the fleet market.
Take a Wildtrak. List price around £49,500. BIK at 37% works out at approximately £18,300. For a 20% taxpayer that's £3,660 in income tax a year, or £305 a month. Up from £67. The 40% taxpayer is north of £7,300 a year. Run the numbers on your specific vehicle using the HMRC company car tax calculator.
What Stayed the Same
A few things that didn't change:
Single cab pickups remain commercial vehicles and are unaffected
VED stays at the commercial vehicle flat rate of £345 and the BIK reclassification doesn't touch road tax
VAT reclaim on purchase is unchanged for VAT-registered businesses with payload over a tonne
Vehicles bought, leased or ordered before 6 April 2025 retain van BIK treatment until disposal, lease expiry, or April 2029, whichever comes first
The Ranger PHEV sits at 70 to 72g/km CO2, which puts it in a dramatically lower BIK bracket than any diesel truck in the range
Capital Allowances
Capital allowances changed too. Before April, double cabs qualified as plant and machinery with full first year write-off available. Now they follow car writing down allowances at 18% per year. Slower. Less useful for cashflow.
If you have a truck under transitional protection and the lease renewal is coming up, get proper advice before you sign. Once that vehicle goes back, the old treatment goes with it.
The Annual Number
Mid-spec double cab diesel, privately owned, 15,000 miles a year:
Fuel at 29mpg: £3,300 to £3,500
Insurance with commercial use: £1,000 to £1,300
Servicing and MOT: £400 to £550
Tyres across a replacement cycle: £400 to £600
VED: £345
Running costs before finance or depreciation: £5,500 to £6,300 a year. Company car drivers on post April BIK rates add the income tax on top.
For a farmer, a groundwork contractor, a fencing company, anyone who genuinely needs a tonne of payload and 3,500kg towing on rough ground, those numbers can still work when you weigh them against what a van costs and what a van can't do. A Hilux that runs 200,000 miles and holds its value is a different conversation to a car that loses a third of its value in three years.
For the people who bought a double cab primarily because the BIK was cheap? That calculation doesn't exist anymore. The trucks haven't changed. The numbers around them have.
Frequently Asked Questions
How much does it cost to run a pickup truck in the UK annually?
Running a pickup truck typically costs between £3,000 and £5,000 per year, excluding depreciation and finance. This figure includes fuel, insurance, servicing, and road tax, though costs can rise significantly if you opt for high-performance models like the Ford Ranger Raptor or the Volkswagen Amarok V6.
What are the Benefit-in-Kind (BIK) tax changes for pickup trucks in 2025?
Following changes in April 2025, many double-cab pickups are now classified as cars for tax purposes rather than light commercial vehicles. This has caused monthly BIK bills for some company car users to jump from approximately £67 to over £300, making it essential to check the legislative status of a specific model before purchasing.
Can I claim back the VAT on a new pickup truck?
If you are a VAT-registered business, you can generally reclaim the 20% VAT on a pickup truck provided it has a payload capacity of over 1,000kg. To remain compliant with HMRC, the vehicle must be used for business purposes, though some private use is usually permitted under specific tax rules.
How much should I budget for pickup truck insurance in the UK?
Insurance for pickup trucks is often higher than standard SUVs because they are classed as commercial vehicles (van insurance). Expect to pay anywhere from £600 to over £1,200 annually, depending on your driving history, your location, and whether the vehicle is used for hire and reward or carriage of own goods.
Which pickup truck has the best resale value in the UK?
The Toyota Hilux is widely considered to have the strongest residuals in the UK market due to its global reputation for reliability and durability. Even ten-year-old examples command high prices compared to rivals, which helps lower the overall total cost of ownership over several years.
Are pickup truck maintenance and tyre costs higher than cars?
Yes, maintenance costs are generally higher because pickups require heavy-duty parts and specialised all-terrain tyres which can cost between £150 and £250 each. Additionally, because these vehicles are often used for towing or carrying heavy loads, components like brakes and suspension bushings may require more frequent replacement.
What is the typical fuel economy for a modern pickup truck?
Most modern diesel pickup trucks, such as the Ford Ranger or Isuzu D-Max, achieve between 25mpg and 35mpg in real-world driving. Larger V6 engines or trucks frequently used for towing will see this figure drop significantly, often averaging closer to 20mpg under heavy load conditions.
Vans 4 Sale Editorial Team
Author
TheVans 4 Saleeditorial team covers all things commercial vehicles — buying guides, dealer advice, industry news and the latest van reviews.
You Might Also Like

Ford Ranger vs Toyota Hilux 2026: Which Pickup Should You Actually Buy?
Toyota's all new Hilux brings electric and hybrid power to challenge Ford's PHEV dominance. We break down which pickup actually makes sense for UK buyers in 2026.
3 Apr 2026

Ford Ranger vs Mitsubishi L200 vs Toyota Hilux: Pickup Battle
The UK pickup market has evolved, with modern trucks needing to be versatile workhorses and comfortable family vehicles. We compare the Ford Ranger, Mitsubishi L200, and Toyota Hilux to see which reigns supreme in the ultimate pickup battle.
19 Mar 2026

Ford Ranger Raptor Review: Is It Worth the Money in the UK?
The Ford Ranger Raptor costs nearly sixty grand, averages 21mpg and can't claim LCV tax status. Here's who should buy one anyway — and who definitely shouldn't.
8 Apr 2026
