Ford Transit Custom vs Vauxhall Vivaro vs VW Transporter: Which Medium Van Should You Buy?
Here's something that might surprise you. The Ford Transit Custom and the Volkswagen Transporter are now essentially the same van. Same platform, same engines, same dimensions, same mechanical bits underneath. The only real differences are the badge on the front, the styling details, and how much the dealer wants for it.
This changes everything about the medium van comparison game. For decades, choosing between these three meant weighing up genuinely different engineering philosophies. German precision versus American practicality versus whatever Vauxhall was doing that week. Now? Two of the three options rolled off production lines sharing virtually everything that matters.
So let's work out what this actually means for buyers in 2026. Because despite the platform sharing, these three vans still offer meaningfully different propositions. And the Vauxhall Vivaro, which does its own thing entirely on Stellantis underpinnings, suddenly looks either like the awkward third wheel or the only genuinely different choice. Depending on your perspective.
The Big News: Ford and VW Are Now Partners
The seventh generation Volkswagen Transporter, which started reaching UK customers in early 2025, is built on the same architecture as the Ford Transit Custom. This isn't badge engineering in the lazy sense. Both companies worked together on the development, and VW has applied its own interior design, digital cockpit, and trim levels. But underneath? Same 2.0 litre diesel engines. Same electric drivetrain options. Same chassis. Same suspension.
According to Carwow's 2026 Transit Custom review, the differences between the two vans are now limited to "styling and trim levels" with the mechanical package being near identical. The Transit Custom won their Van of the Year award in 2025, but the review notes you'd struggle to pick a definitive winner between the two precisely because they're so similar underneath.
This matters because VW has historically commanded a premium for that badge. The question now becomes whether that premium is justified when you're essentially buying the same van with different clothes on.
Payload: Where the Numbers Get Interesting
Let's talk about what you can actually carry. The figures have shifted with the new generation models, and there are some surprises here.
The Ford Transit Custom offers payload capacities ranging from around 848kg at the bottom end up to an impressive 1,416kg in the right specification. That top figure makes it genuinely competitive with anything in the medium van segment. Ford designates models as 280, 300, or 320 based on gross vehicle weight, so you can pick the configuration that suits your needs without paying for capacity you'll never use.
The Volkswagen Transporter T7, sharing that same platform, manages payload figures from 767kg up to around 1,280kg for the diesel models. That's slightly behind the Ford despite the mechanical similarities, which likely comes down to differences in standard equipment weight and body construction details. Still perfectly adequate for most users, but worth noting if you're regularly pushing limits.
Here's where the Vauxhall Vivaro gets interesting. Running on completely different Stellantis architecture shared with the Peugeot Expert, Citroen Dispatch, and Fiat Scudo, the Vivaro offers payloads from 1,118kg up to 1,384kg. Some higher spec 2.0 litre models can stretch to 1,450kg. That puts it right in the mix with the Transit Custom and actually ahead of the Transporter in many configurations.
For payload hunters, the Vivaro deserves serious consideration. It's not playing catch up here. It's genuinely competitive.
Load Space: Size Matters
This is where the Vivaro falls behind. And there's no getting around it.
The Transit Custom and Transporter both offer load volumes of 5.8 cubic metres in short wheelbase form, stretching to 6.8 cubic metres in long wheelbase configuration. Ford also offers a high roof option taking maximum volume up to 9.0 cubic metres for those who need to carry bulky but light items. VW is adding a high roof Transporter later in 2026.
The Vivaro? You're looking at 5.3 cubic metres for the L1 and 6.1 cubic metres for the longer L2. That's noticeably smaller than both rivals. If you're carrying volume rather than weight, this matters.
The Vivaro does fight back with its FlexCargo system, which includes a load through bulkhead and folding passenger seat to extend usable length into the cab. With this option, you can squeeze items up to 3.6 metres long into the shorter model or 4.0 metres into the L2. Clever engineering that partially compensates for the smaller overall dimensions.
But the Ford and VW pairing offer similar bulkhead pass through options and start from a larger baseline. If cube capacity is your priority, the Transit Custom or Transporter make more sense.
Towing: The Transit Custom and Transporter Pull Ahead
Both the Transit Custom and Transporter T7 can tow up to 2,800kg braked in the right configurations. That's serious capability for a medium van and enough to shift plant equipment, loaded trailers, or whatever else your business demands.
The Vivaro maxes out at 2,500kg with the 2.0 litre diesel. Still respectable, and honestly more than most users will ever need. But if you're regularly hitching heavy trailers, the 300kg advantage in the Ford and VW camp might matter.
Worth noting that lighter variants of all three vans have reduced towing limits, so check the specific model you're considering rather than assuming the headline figure applies across the range.
Running Costs and Fuel Economy
Real world fuel economy across all three is remarkably similar. Expect somewhere between 38 and 45 mpg depending on driving style, load, and which engine you've specified. The Vivaro's 1.5 litre diesel option edges slightly ahead on economy but sacrifices some performance and payload capacity to achieve it.
The Transit Custom and Transporter both use the same 2.0 litre EcoBlue diesel in various power outputs from 110PS through to 170PS. Automatic transmission helps on motorway runs with a taller top gear, but costs a few mpg around town.
All three offer electric variants now. The E Transit Custom and e Transporter share the same 64kWh battery and electric motor setup, offering around 200 miles of real world range. The Vivaro Electric uses a 75kWh battery with similar range but slightly lower payload capacity at around 1,000kg maximum.
For most businesses running diesel, there's genuinely nothing to choose between them on fuel costs. Pick the van that suits your other requirements and don't worry about the pump.
The Driving Experience
Here's where the platform sharing between Ford and VW becomes obvious. Both vans drive almost identically because they essentially are identical. Light, accurate steering. Composed ride quality that doesn't fall apart when unladen. Genuinely car like responses that make long days behind the wheel less exhausting.
The Transit Custom perhaps edges it fractionally on steering feel, with slightly more feedback through the wheel. But we're talking tiny margins that most drivers would never notice. Both vans ride and handle better than anything in this class has a right to.
The Vivaro drives well too. Vauxhall has done a solid job here, and the Stellantis platform feels refined and competent. It's not quite as sharp as the Ford and VW pairing, but it's not far off. Previous generations felt more agricultural. The current Vivaro feels grown up.
None of these vans will embarrass you on a long motorway haul or frustrate you threading through town centre traffic. All three are comfortable, capable, and surprisingly pleasant to spend time in.
Build Quality and Interiors
The Transporter's interior is where VW has tried hardest to differentiate from the Transit Custom. The digital cockpit is bespoke to Volkswagen, and the overall ambience feels slightly more premium. Whether that justifies the price difference is another question entirely.
The Transit Custom's cabin is functional and well designed with a massive 13 inch touchscreen dominating the dashboard. Ford has focused on practical details like flat floors, useful storage, and driving positions that work for all shapes and sizes. It feels built for work rather than show.
The Vivaro received a significant refresh in 2024 with Vauxhall's new vizor grille design and updated interior technology. The cabin feels modern and the materials are durable if not especially exciting. It lacks the wow factor of the Ford's giant screen but everything works well enough.
All three feel solidly built. The days of rattly dashboards and flimsy trim in commercial vehicles are largely behind us. You won't be disappointed by quality in any of them.
Total Cost of Ownership
The Transit Custom typically undercuts the Transporter on purchase price. Sometimes significantly. When you're browsing listings for a Ford Transit Custom for sale, you'll notice strong residual values too, which helps if you're planning to sell or trade in after a few years.
The Transporter commands VW money. That badge still carries weight with certain buyers, and Volkswagen knows it. You're paying extra for the same mechanical package with different styling. Whether that's worth it depends entirely on how much you value the VW experience and dealer network.
The Vivaro often slots in below both, particularly with competitive fleet deals from Vauxhall. Stellantis clearly wants market share, and they're pricing aggressively to get it. Running costs are similar across all three, so lower purchase price translates directly to better total cost of ownership.
The Verdict: Which Should You Buy?
This comparison has fundamentally changed. Choosing between the Transit Custom and Transporter is now essentially a brand preference decision. They're the same van underneath. Pick whichever dealer network you prefer, whichever badge appeals to you, and whichever one offers the better deal on the day.
The Vivaro is the genuinely different option. Smaller load volume counts against it, but competitive payload, lower purchase prices, and solid all round competence make it worth considering. If you don't need maximum cubic capacity, the Vivaro represents excellent value.
For most buyers, the Transit Custom hits the sweet spot. Same mechanical excellence as the Transporter at a lower price point, strong dealer network, and the reassurance of buying Britain's bestselling van. There's a reason so many businesses default to Ford.
But honestly? All three are excellent vans. The medium van segment has never been more competitive, and the gap between best and worst has never been smaller. Drive all three if you can. Then buy whichever one your accountant likes best.
Frequently Asked Questions
What is the difference between the new VW Transporter and the Ford Transit Custom?
While the two vans share the same platform, chassis, and 2.0-litre diesel engines, the primary differences lie in the exterior styling and interior design. Volkswagen has applied its own unique dashboard layout, digital cockpit technology, and trim levels, whereas the Ford maintains its own distinct cabin environment and more aggressive front-end aesthetics.
Is the Vauxhall Vivaro a better choice than the Ford Transit Custom in 2026?
The Vauxhall Vivaro offers a genuine alternative as it is built on a completely different Stellantis platform rather than the shared Ford-VW architecture. It often proves more cost-effective for fleet buyers and offers a more compact footprint, making it ideal for urban deliveries where the slightly larger Transit might feel cumbersome.
Which medium van has the best fuel economy for UK businesses?
The Ford Transit Custom and VW Transporter generally offer identical fuel efficiency figures due to their shared mechanical underpinnings and 2.0-litre powertrains. However, the Vauxhall Vivaro remains highly competitive, particularly in its fully electric 'Vivaro Electric' guise which often leads the class for efficiency in stop-start city driving.
Do the VW Transporter and Ford Transit Custom share the same payload capacity?
Yes, because they share identical chassis components and suspension setups, the maximum payload capacities across the VW Transporter and Ford Transit Custom ranges are virtually the same. Buyers should check the specific gross vehicle weight (GVW) of their chosen trim level, as interior luxuries can slightly reduce the final legal payload.
Are maintenance costs higher for a VW Transporter compared to a Ford Transit Custom?
Despite sharing mechanical parts, service costs can vary depending on individual dealer labour rates and service intervals. Ford typically has a larger network of dedicated Transit Centres across the UK, which can lead to more competitive pricing and better parts availability compared to Volkswagen's commercial vehicle network.
Should I buy a VW Transporter or Ford Transit Custom for the best resale value?
Historically, the Volkswagen Transporter has held its value better than any other medium van in the UK market due to its brand prestige and following in the camper conversion community. Even with shared Ford parts, the VW badge and unique interior design are expected to command a premium on the used market in years to come.
Vans 4 Sale Editorial Team
Author
TheVans 4 Saleeditorial team covers all things commercial vehicles — buying guides, dealer advice, industry news and the latest van reviews.
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