A well-written description builds trust and converts browsers into buyers. Here's a template:
Opening line: State the key selling point upfront "Low-mileage 2021 Ford Transit Custom with full service history and 12 months MOT"
Key details to include:
- Year, make, model, variant
- Mileage and MOT expiry
- Engine size and fuel type
- Service history summary
- Number of previous owners
- Any modifications or extras
- Reason for selling (builds trust)
Pro tips:
- Be honest about condition — mention any imperfections
- Use bullet points for quick scanning
- Include running costs if they're a selling point
- Mention if the price is negotiable
What phrases have worked well in your listings?